...in creating the identifying branding and images for both the Murphys Witch Walk figurehead and the crest.
The Covid-19 pandemic postponed the 5th Annual Murphys Witch Walk from 2020 to 2021. That delay gave us the time to conceptualize what the Murphys Witch Walk really means to its fans.
Therefore, we started to conceive a figurehead and crest as branding identifiers that will eventually be emblazoned on clothing and merchandise.
The design process of Murphys Witch Walk figurehead began with our creative director, Christopher Buttner, scouring the internet for artists who specialized in cartoon witches and discovered a brilliant and prolific digital artist by the name of Lullia Brovchenko who makes a career out of creating whimsical and unique cartoon witches and other characters. Check out Lullia's extensive portfolio: https://www.dreamstime.com/azuzl_info
Tapping into her online resource of some 9,000 works of art, Christopher discovered one such witch character from which the Murphys Witch Walk figurehead would evolve.
Over the course of ten days in June 2021, Christopher and Lullia worked closely together over email to create what would become Maeve Murphys: The Wine Witch of the Sierra.
PANEL #1 - The development of Maeve started with the discovery of Lullia Brovchenko's 'Steampunk Witch.' One attractive feature of Steampunk Witch was her Skull jewelry (Calaveras in Spanish translates to SKULLS), so that was a minor determining factor, but one that couldn't be overlooked because, in a way, imagery was calling out 'She's the One... Pick This Character.' Additionally, Steampunk Witch had a very confident, yet nonchalant, demeanor and stance that made her very engaging, endearing and attractive.
For a, primarily women's festival and empowerment event, such as the Murphys Witch Walk, the name of the figurehead was the most important asset to her backstory and credibility.
Hence the reason the name Maeve was chosen as a nod to, and in honor of, Murphys’ Irish cultural history and the more contemporary recognition of Murphys’ contribution to wine and viticulture.
But, moreover, the name Maeve was selected due to the respect and admiration we have for those who love, support and visit Murphys, as well as love, support and attend the Murphys Witch Walk.
So, we are proud to introduce Maeve Murphys:
The Murphys Witch Walk Crest was created by the Murphys Witch Walk creative director, Christopher Buttner, as a far more tongue-in-cheek emblem based on the traditional skull and crossbones.
Utilizing the green shamrock in a nod to, again, Murphys’ Irish cultural history, the crest features the acronym MWW, with the M, for Murphys, as either radiant snow-peaked orange sunset-cast Sierra mountains or Halloween Candy Corn. We leave that design element to the viewer to interpret.
The black witch hats with purple bands contrasted against the orange, all true Halloween colors, round-out and form the “M” above the two W’s and the two crossed brooms that, well, just look badass cool.
Yes, we’re working on bringing all of these design elements to event support clothing, stickers, hoodies, tee-shirts, and more in the coming weeks. Please watch our social media accounts for the launch announcement of the Murphys Witch Walk online store.
When we post the link to our online Murphys Witch Walk store, we will let you know. In the future, we also hope to bring these products to Teresa Rodriguez’s Potted Plum, aka: Murphys Witch Walk Central.
On behalf of the entire Murphys Witch Walk coven and the Murphys Business Community, thank you for your continued support of our family festival and the town.